Google Search URL Set To Change, What Does It Mean For Indian Users? | Explained

Google, the go-to answer provider for questions ranging from a child’s curiosity to finding a nearby clinic, is set to update its search rules. This tech giant, known for its extensive influence over our daily browsing habits, has announced significant changes to its search domain regulations.

Since the introduction of the localised search option in 2017, Google has utilised country code top-level domain names (ccTLDs) like google.ng for Nigeria and google.com.br for Brazil to enhance user experience. However, Google has revealed plans to redirect all searches to Google.com, moving away from national domain names such as Google.in for India.

In a recent blog post, Google explained that this redirection aims to improve search experiences. The company assured that this change would not significantly impact users’ search practices or how they conduct their searches. The update will alter the browser address bar but will not affect search functionality or Google’s adherence to national laws.

These changes are expected to roll out in the coming months. Users may need to reset some search preferences, but Google emphasised that there should be no major disruptions to search activities.

Hindustan Times reports that Google will gradually implement a change over the next few months, requiring users to re-enter some of their ur during the process.

Although this update will alter what users see in their browser address bar, it will not impact how Search functions or how Google meets national legal requirements.

Unstated by the company, another potential reason for this modification could be to enhance the integration of artificial intelligence (AI) into search engine results and potentially lower related costs.

Google employs a tool called AI Overviews for this purpose, which works by examining a range of online sources to answer users’ questions and citing all the sources for its output.

Recently, AI Overviews has been increasing the number of sources it cites, although some of these additional links direct users to search pages rather than actual websites, according to 9To5Google.