Instagram 'Edits' App Now Available For Mobile Users Amid TikTok US Ban Issue

Instagram has officially launched its new video editing app, Edits, to the public this week. Edits is a powerful video editing tool that offers an array of advanced features including high-resolution video recording, customisable camera settings (such as frame rate and dynamic range), automatic subtitles, and keyframe editing.

With integrated artificial intelligence (AI), users can further enhance their content using AI-driven effects like image animation and more. The app is now available on both iOS and Android devices. The company has developed this app to benefit from the TikTok US ban and attract more users but now it is available along with other platforms in the market.

Edits App: What It Offers

Instagram says Edits is aimed at creators who want a one-stop solution to customise their videos. It allows creators to shoot high-quality videos of up to 10 minutes and edit them quickly with ease.

Creators will benefit from artificial intelligence (AI) capabilities, that can help them produce animations. With Edits, creators may export watermark-free videos and post them in 1080p on many platforms, including Instagram. They may also keep track of all their videos and drafts in one place with a new tab.

Frame rate, resolution and dynamic range can all be changed by creators. It has better zoom and flash options than Instagram. There are AI animation options available. The app enables users to add a video overlay or change their backdrops using a green screen.

They have access to a vast array of typefaces, voice and sound effects, video filters, stickers, and other components for editing. In addition to providing crisper audio by eliminating background noise, it generates configurable subtitles automatically.

Cross-Platform Sharing And Insights

The new Edits app offers more than just video editing. A live insights dashboard allows you to monitor videos that are made and shared using the app. It offers information like skip rate and breaks down engagement for followers and non-followers for creators

Content created using Edits can be seamlessly shared to Instagram and Facebook or exported without a watermark for publishing on other platforms. Additionally, the app includes a live insights dashboard that offers performance analytics such as viewer engagement, skip rates, and breakdowns of follower vs. non-follower interactions—helping creators better understand and grow their audience.

Initially introduced for iOS, Edits is now officially accessible via both the App Store and Google Play Store for broader use.