Apple Could Team Up With OpenAI Or Anthropic To Power Siri AI Features

Apple’s AI journey has hit multiple hurdles and the company is yet to fully challenge ChatGPT and Gemini AI in the market. And now reports suggest Apple could look at external help to power its own Siri AI push rather than invest in building its AI models. Yes, Apple could team up with OpenAI or Anthropic for ChatGPT or Claude AI chatbot, respectively that will become the backbone on which Siri offers its AI-powered upgrades. 

The company was widely tipped to make big AI related news at the WWDC 2025 keynote in June but that didn’t work out as expected. Now, Apple could be making a smart move by using the available AI models and focus on other parts of its ecosystem. 

Apple AI Powered By ChatGPT 

Apple has already partnered with OpenAI to make ChatGPT work on iPhones. But the new linkup will mean that the company will entirely rely on ChatGPT or Claude AI to make Siri talk in the conversational tone, which could also include sending data to the OpenAI server for using more features. 

The fact that Apple is not finding it hard to develop powerful AI models will surely become a concern in the long term, especially for a brand that is valued at well over trillion dollars. People have known Apple to be a leader in the industry rather than following others, which could very well be the case when it comes to its own AI prospects. 

OpenAI will surely be happy with any possible deal with Apple, however, it is likely that the Cupertino-based giant will require any of the Siri AI support to work through its own private AI cloud powered by its data centres. After all, Apple continues to vouch for user privacy and that could become a hindrance for possible deals with either of these AI companies. 

The AI Regrets? 

The company has been grilled over its AI strategy and in a recent interview with WSJ, both Craig Federighi and Greg Joswiak were asked why Siri is worse than its rivals. Both Apple executives did not have a clear response, and reports suggest Federighi is a big reason as to why the company has fallen short in the AI arena till date. Apple has reportedly never understood the hype around AI and those apprehensions have resulted in a situation where the company needs a helping hand from other established AI giants.