Samsung Will Help Developers Earn More Money Than Google And Apple: What It Plans

Samsung is changing its public conditions to put more money back into the hands of developers and publishers by using an 80/20 revenue split arrangement for games on the Galaxy Store. This framework extends to games developed on Samsung’s cloud gaming platform, giving partners even more options. The date of the new revenue share’s implementation is May 15 this year.

Samsung claims that its cloud gaming platform enables developers and publishers to access millions of Galaxy device customers in new ways while enabling players to enter games immediately without having to wait or download them.

“Our cloud gaming platform is changing the mobile landscape for both publishers and players," according to a press release, Jong Woo, Vice President and Head of Game Services at Samsung, stated.

“By converting an ad click directly into first gameplay and eliminating the need to drive players to an app store, we are significantly increasing top-of-funnel conversion rates for publisher’s user acquisition campaigns and driving superior return on their advertising investment. This increased efficiency is disrupting how publishers have commercially scaled their games up until now and expanding the player base for games within the Galaxy device," Woo added.

Samsung claims to offer a new cloud-based attribution solution with key mobile measurement partner (MMP) providers through its mobile cloud gaming platform. The requirement that apps be installed and launched directly on a user’s device has traditionally played a significant role in user acquisition campaign attribution.

In addition, this is how game publishers have linked their ad campaign to new app installs, allowing them to determine the return on investment of their ad expenditure by aggregating the monetisation of recruited users.

This traditional attribution process is violated by cloud gaming, which allows users to start playing right away without needing to install an app. Samsung collaborated closely with top MMP AppsFlyer to address this issue by developing a solution that enables clients to classify an ad click and the ensuing cloud gameplay as an app install. The cloud-based attribution technology enables publishers and developers to monitor behaviour in cloud games, including in-game purchases, once a player launches a title through an ad click.